Ten Ton Hamster

Ten Ton Hamster staff found a very interesting article about women gamers and how they are quickly moving into the video game genre. The amount of women playing games is growing and fast! Surprisingly, they are not the young teenagers everyone would expect. They are, on average, 35 years old. We found this article fascinating and wanted to share it with you.

Here are a few snippets:

IBIS provides independent, accurate, comprehensive, and up to date research on over 700 industries, including statistics, analysis and forecasts. They reported recently that "38 percent of U.S. gamers are women and the average player is 35 years old -- not the teenage boys of the past."

The percentage of female gamers has increased from 33 to 38 percent in just five years as women flock to purchase not just Nintendo's Wii Fit, but interactive group games such as Singstar, Rock Band, and Lips, as well as The Sims, The Movies, Nintendogs and NeoPets. Games targeting girls, such as Bratz
Rock Angels and Dora the Explorer have also succeeded in introducing a new generation of female gamers to the console format.

Click here to read the entire article at The Earth Times

Follow this link to the official IBIS website